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Intenção de adoção de big data na cadeia de suprimentos: Uma perspectiva brasileira

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  • Queiroz, Maciel M.
  • Pereira, Susana Carla Farias

Abstract

Big data applications have been remodeling several business models and provoking strong radical transformations in supply chain management (SCM). Supported by the literature on big data, supply chain management, and the unified theory of acceptance and use of technology (UTAUT), this study aims to evaluate the variables that influence the intention of Brazilian SCM professionals to adopt big data. To this end, we adapted and validated a previously developed UTAUT model. A survey of 152 supply chain respondents revealed that facilitating conditions (e.g., IT infrastructure) have a high influence on their intention to adopt big data. However, social influence and performance expectancy showed no significant effect. This study contributes to the practical field, offering valuable insights for decision-makers considering big data projects. It also contributes to the literature by helping minimize the research gap in big data in the Brazilian context.

Suggested Citation

  • Queiroz, Maciel M. & Pereira, Susana Carla Farias, 2019. "Intenção de adoção de big data na cadeia de suprimentos: Uma perspectiva brasileira," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 59(6), December.
  • Handle: RePEc:fgv:eaerae:v:59:y:2019:i:6:a:80773
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    3. Wamba, Samuel Fosso & Gunasekaran, Angappa & Akter, Shahriar & Ren, Steven Ji-fan & Dubey, Rameshwar & Childe, Stephen J., 2017. "Big data analytics and firm performance: Effects of dynamic capabilities," Journal of Business Research, Elsevier, vol. 70(C), pages 356-365.
    4. Craig R. Carter & Dale S. Rogers & Thomas Y. Choi, 2015. "Toward the Theory of the Supply Chain," Journal of Supply Chain Management, Institute for Supply Management, vol. 51(2), pages 89-97, April.
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