Brand equity do Forte Lahore como uma marca de destino turístico
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- Bianchi, Constanza & Pike, Steven & Lings, Ian, 2014. "Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)," Tourism Management, Elsevier, vol. 42(C), pages 215-223.
- Qu, Hailin & Kim, Lisa Hyunjung & Im, Holly Hyunjung, 2011. "A model of destination branding: Integrating the concepts of the branding and destination image," Tourism Management, Elsevier, vol. 32(3), pages 465-476.
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