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Mobilizando estratégias emergentes

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  • Mariotto, Fábio Luiz

Abstract

This paper reviews the idea of emergent strategy in organizations - as presented in the literature on corporate strategy - and offers a conceptual framework to use this notion in actual practice. Under the pressure of brutally intensified competition, present-day organizations throughout the world have been increasingly seeking flexibility and unremitting innovation. The traditional way of strategy making through a cyclical, formal strategic planning process is no longer sufficient to deal with this new situation. Under these conditions, strategy making must be a continuous process, in which emergent strategies (along with deliberate ones) can play a crucial role. But to exploit them, management must master the structures, processes, and techniques by which emergent strategies can be turned into effective strategic behavior.

Suggested Citation

  • Mariotto, Fábio Luiz, 2003. "Mobilizando estratégias emergentes," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 43(2), April.
    • Handle: RePEc:fgv:eaerae:v:43:y:2003:i:2:a:37412
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    File URL: http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37412
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    Cited by:

    1. Wescley Silva Xavier & Ricardo S. Martins, 2011. "LOGISTIC STRATEGY AND ORGANIZATIONAL STRUCTURE IN BRAZILIAN SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs)," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 2(2).

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