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A implementação de inovação radical em empresas maduras

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  • Leifer, Richard
  • O'Connor, Gina Colarelli
  • Rice, Mark

Abstract

There is increasing evidence of the importance of radical or breakthrough innovation to long-term firm success in the competitive marketplace today. Although this recognition has permeated many established companies,there is uncertainty about how to accomplish such innovation. This article is based on a six-year longitudinal study of 12 radical-innovation projects in 10 large, mature companies. The life cycle of radical-innovation projects is unlike those of incremental projects, because of an abundance of uncertainties and discontinuities. These characteristics require that radical-innovation projects be managed quite differently from incremental ones. Seven key strategic imperatives are offered for successfully implementing radical innovation.

Suggested Citation

  • Leifer, Richard & O'Connor, Gina Colarelli & Rice, Mark, 2002. "A implementação de inovação radical em empresas maduras," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 42(2), April.
    • Handle: RePEc:fgv:eaerae:v:42:y:2002:i:2:a:37570
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