Gestão latina. La toma de decisiones de directivos latinos

Time pressure imposes two major dilemmas on managers’ decision-making processes. On the one hand, “modern” management translates into increasing knowledge and amount of data available; on the other hand, the fast pace required for achieving short-term results leaves managers very little time to think. The aim of this article is to analyze the decision-making process of Latin managers and to compare it with their American counterparts. Therefore, we have decided to create a complex situation in which a decision has to be made. A case was presented to managers from South Europe and Latin America and, later on, to Latin and American managers of multinational companies. The results showed that, unlike the Latin colleagues, the Americans decide quickly and apply, in a very strict manner and without hesitation, the shared ethical rules.