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Marcas de supermercado

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  • Pereira, Inês

Abstract

This article analyzes brands owned or controlled by retail supermarkets. It investigates the marketing mix elements of these store brand products as well as the social, economic and behavioral characteristics of their potential consumers.

Suggested Citation

  • Pereira, Inês, 2001. "Marcas de supermercado," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 41(1), January.
    • Handle: RePEc:fgv:eaerae:v:41:y:2001:i:1:a:37659
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    File URL: http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37659
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    Cited by:

    1. José Sarto Freire Castelo & José Ednilson de Oliveira Cabral & Arnaldo Fernandes Matos Coelho, 2016. "Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels," Brazilian Business Review, Fucape Business School, vol. 13(1), pages 69-91, January.

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