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Sample surveys via electronic mail: a comprehensive perspective

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  • Simsek, Zeki

Abstract

Although postal questionnaires, personal interviewing, and telephone interviewing are the main methods of survey-based research, there is an increasing use of e-mail as a data collection medium. However, little, if any, published Western research in general and that of Turkish in particular have investigated e-mail survey technique from pure survey research perspective. Attempting to develop a framework to assess e-mail as a data collection mean, the purpose of this study is to explore e-mail-based questionnaire technique from complementary angles. To this goal, sample representativeness, data quality, response rates, and advantages and disadvantages of e-mail surveying are discussed.

Suggested Citation

  • Simsek, Zeki, 1999. "Sample surveys via electronic mail: a comprehensive perspective," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 39(1), January.
    • Handle: RePEc:fgv:eaerae:v:39:y:1999:i:1:a:37886
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