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Modelo de comércio eletrônico e um estudo no setor bancário

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  • Albertin, Alberto Luiz

Abstract

The new business environment, national as well as international, has deeply changed, and the information technology has a special value on the changes. At this new environment, the electronic commerce is considered a powerful emergent trend for business processes innovation. The electronic commerce applications signify an important impact for the banking sector, giving the characteristics of the sector and its products, services and clients. This article presents the Electronic Commerce Integrated Model and the main results of the research done at the banking sector, stressing the trends of this information technology application and the relationship with some of the most important issues of the business environment.

Suggested Citation

  • Albertin, Alberto Luiz, 1999. "Modelo de comércio eletrônico e um estudo no setor bancário," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 39(1), January.
    • Handle: RePEc:fgv:eaerae:v:39:y:1999:i:1:a:37885
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