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Uma estratégia de marketing para cooperativas de artesanato: o caso do Rio Grande do Norte

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  • Souza, Tereza de

Abstract

This article analyses the aplication of the Marketing concept to not for-profit organizations, having as a study focus the use of the marketing mix for a handicrafi cooperatives. It also seeks to identify the satisfaction of its clients, associated artisans and customers, with respect to the performance the organization. Considering the obtained results of the research and associating these with the theoretical reference, a marketing strategy was elaborated for the coorperative under study.

Suggested Citation

  • Souza, Tereza de, 1993. "Uma estratégia de marketing para cooperativas de artesanato: o caso do Rio Grande do Norte," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 33(1), January.
    • Handle: RePEc:fgv:eaerae:v:33:y:1993:i:1:a:38565
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