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When Collaboration becomes Value Creation. A New Relationship between Companies and Citizens

Author

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  • Ilaria Pais

    (Fondazione Eni Enrico Mattei (FEEM))

Abstract

This article examines the rise of a new consumer that inaugurates, along with enterprises and institutions, a model of citizenship based on responsibility and greater awareness of emerging global challenges. Citizens and enterprises are now becoming partners of a collective commitment that aims to generate a positive impact on society. Citizen Consumers are in fact requesting more responsibility, understanding and involvement from companies, and this contribution postulates that dialogue, collaboration and engagement could have the power to transform the traditional model of Business Sustainability into a more innovative and modern paradigm.

Suggested Citation

  • Ilaria Pais, 2013. "When Collaboration becomes Value Creation. A New Relationship between Companies and Citizens," Review of Environment, Energy and Economics - Re3, Fondazione Eni Enrico Mattei, November.
    • Handle: RePEc:fem:femre3:2013.11-01
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    More about this item

    Keywords

    Consumer; Citizenship; Sustainability; Business Ethics; Common Goods; Web 2.0; Collaboration; Social Innovation;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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