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Effect Of Marketing Strategy On Customer Loyalty Bajapuik Savings At Pt. Bpr Berok Gunung Pangilun Padang

Author

Listed:
  • Dr. Heryanto

    (Independent researcher, Indonesia)

Abstract

This study attempts to look into and see if the marketing strategy of product, price, location and upon promotion will affect customer loyalty bajapuik savings on PT.BPR Berok Gunung Pangilun Padang. This study uses primary data, where the object under study here is PT. BPR Berok Gunung Pangilun Padang. Total sample was 100 people taken from the 5750 population of people who gathered from 3 cash offices and 1 center office at PT. BPR Berok Gunung Pangilun Padang. The approach used to test the hypothesis of this study is multiple regression analysis, t-test f-test and anova. From the results showed that a significant difference between variables Marketing Strategies with Customer Loyalty.

Suggested Citation

  • Dr. Heryanto, 2012. "Effect Of Marketing Strategy On Customer Loyalty Bajapuik Savings At Pt. Bpr Berok Gunung Pangilun Padang," Far East Journal of Psychology and Business, Far East Research Centre, vol. 6(3), pages 32-57, February.
    • Handle: RePEc:fej:articl:v:6b:y:2012:i:3:p:32-57
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    Citations

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    Cited by:

    1. Hossein Rezaie Dolatabadi & Mohammad Hossein Forghani & Seyed Mehdi Tabatabaee & Fatemeh Faghani, 2013. "Effect of Appropriate Marketing Mix Strategies on Iranian Protein Products Export Performance," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 3(3), pages 21-27, July.

    More about this item

    Keywords

    Strategy; Marketing; Loyalty; Bajapuik Savings & BPR Gunung Pangilun;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

    Statistics

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