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Corporate Social Responsibility – An Implementation Guide For Business

Author

Listed:
  • Dr. B. Revathy

    (Associate Professor, Department of Commerce, School of Business Studies, Manonmaniam Sundaranar University, Tirunelveli – 627 012, Tamil Nadu)

Abstract

One of humankind’s greatest challenges this century is to ensure sustainable, just and balanced development. The needs of current and future generations cannot be met unless there is respect for natural systems and international standards protecting core social and environmental values. In this context, it is increasingly recognized that the role of the business sector is critical. As a part of society, it is in business interest to contribute to addressing common problems. Strategically speaking, business can only flourish when the communities and ecosystems in which they operate are healthy. It is broadly acknowledged among government, business and stakeholders that Corporate Social Responsibility (CSR) is not about charity, but that it belongs to the core business of a company and therefore should be an integral part of doing business. Companies are under increasing pressure from society to take their social responsibility.

Suggested Citation

  • Dr. B. Revathy, 2012. "Corporate Social Responsibility – An Implementation Guide For Business," Far East Journal of Psychology and Business, Far East Research Centre, vol. 6(2), pages 15-31, February.
    • Handle: RePEc:fej:articl:v:6b:y:2012:i:2:p:15-31
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    Cited by:

    1. Rahul Singh Gautam & Venkata Mrudula Bhimavarapu & Shailesh Rastogi & Jyoti Mehndiratta Kappal & Hitesh Patole & Aman Pushp, 2023. "Corporate Social Responsibility Funding and Its Impact on India’s Sustainable Development: Using the Poverty Score as a Moderator," JRFM, MDPI, vol. 16(2), pages 1-12, February.

    More about this item

    Keywords

    Corporate accountability; corporate conscience; corporate social responsibility; social accounting; sustainable development; triple bottom line;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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