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Study on the impact of dietitians occupational status on their recognition of ntrepreneurial opportunities in the field of nutrition counseling for diabetic patients

Author

Listed:
  • Mohammad Reza Meigounpoory

    (Assistant Professor, Faculty of Entrepreneurship, University of Tehran, Iran)

  • Pedram Yazdani

    (Masters Student, Faculty of Entrepreneurship, University of Tehran, Iran)

  • Parvin Mirmiran

    (Assistant Professor, Faculty of Nutrition Sciences & Food Technology, Shahid Beheshti University of Medical Sciences)

  • Mostafa Maleki Someah Lu

    (M.A. Industrial management, University of Azad Gazvin)

Abstract

In recent decades, the increasing prevalence of chronic diseases such as diabetes and also people’s tendency toward using diet therapy for these diseases, has led to increase entrepreneurial opportunities in the field of nutrition counseling services in the world, tremendously. Considering the prevalence of diabetes in 6 to 8 percent of the adult population of Iran and the enormous expenses of this disease for the country, it seems necessary to recognize entrepreneurial opportunities in this field in Iran. Therefore, the study on factors influencing the recognition of these opportunities is also important. In the same direction, this survey has been conducted in order to study on the impact of dietitians’ occupational status on their recognition of entrepreneurial opportunities in the field of nutrition counseling for diabetic patients. To implement the study, a questionnaire based on the second stage of Morrison’s four-stage model of opportunity recognition, as a vital stage for this process, was sent by email to 80 professional dietitians in Tehran, capital of Iran. Ultimately, 48 of this random sample responded to the questionnaire. Then, the gathered data were analyzed using Tamhane’s T2 test. Statistical analysis indicated that 25%, 39.6% and 35.4% of participants were business owners, private sector employees and public sector employees, respectively and there were no significant differences between the mean values that obtained from their responses (P>0.05). Thus, it can be concluded that dietitians’ occupational status has no effect on their recognition of entrepreneurial opportunities in the field of nutrition counseling for diabetic patients.

Suggested Citation

  • Mohammad Reza Meigounpoory & Pedram Yazdani & Parvin Mirmiran & Mostafa Maleki Someah Lu, 2011. "Study on the impact of dietitians occupational status on their recognition of ntrepreneurial opportunities in the field of nutrition counseling for diabetic patients," Far East Journal of Psychology and Business, Far East Research Centre, vol. 4(2), pages 15-23, September.
    • Handle: RePEc:fej:articl:v:4c:y:2011:i:2:p:15-23
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    References listed on IDEAS

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    1. Ardichvili, Alexander & Cardozo, Richard & Ray, Sourav, 2003. "A theory of entrepreneurial opportunity identification and development," Journal of Business Venturing, Elsevier, vol. 18(1), pages 105-123, January.
    2. Pia Arenius & Dirk Clercq, 2005. "A Network-based Approach on Opportunity Recognition," Small Business Economics, Springer, vol. 24(3), pages 249-265, February.
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    4. Ozgen, Eren & Baron, Robert A., 2007. "Social sources of information in opportunity recognition: Effects of mentors, industry networks, and professional forums," Journal of Business Venturing, Elsevier, vol. 22(2), pages 174-192, March.
    5. Gaglio, Connie Marie & Katz, Jerome A, 2001. "The Psychological Basis of Opportunity Identification: Entrepreneurial Alertness," Small Business Economics, Springer, vol. 16(2), pages 95-111, March.
    6. Bhagavatula, Suresh & Elfring, Tom & van Tilburg, Aad & van de Bunt, Gerhard G., 2010. "How social and human capital influence opportunity recognition and resource mobilization in India's handloom industry," Journal of Business Venturing, Elsevier, vol. 25(3), pages 245-260, May.
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    Cited by:

    1. Mohammad Reza Meigounpoory & Aliye Hashemi & Jahangir Yadollahi Farsi & Yousof Azizi, 2013. "Effective Factors In Nsd Process Of Iranian Active Science-Based Businesses In The Field Of Nutrition Counseling," Far East Journal of Psychology and Business, Far East Research Centre, vol. 10(4), pages 33-39, January.

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    More about this item

    Keywords

    Entrepreneurial opportunity; Opportunity recognition; Occupational status; Nutrition counseling; Diabetes;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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