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Impact of Future Trends on Marketing Strategy

Author

Listed:
  • Dr.R.K. Srivastava

    (Director General at Sterling Institute of management Mumbai, Professor Emeritus & PhD guide of Mumbai University)

  • S.T. Sakunke

    (General Manager –Engineering & Bus Development, PhD in Management Scholar, Affiliation with University of Mumbai India)

Abstract

This paper describes how impact of product range, price level, product positioning and technological change can help in formulating optimal business strategy for automotive manufacturers. A key aspect of identifying future trend of market is the key gradient to formulate proper marketing strategy - Mr. Andrew Young (2008).

Suggested Citation

  • Dr.R.K. Srivastava & S.T. Sakunke, 2011. "Impact of Future Trends on Marketing Strategy," Far East Journal of Marketing and Management, Far East Research Centre, vol. 1(2), pages 10-15, December.
    • Handle: RePEc:fej:artcal:v:1:y:2011:i:2:p:10-15
    as

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    References listed on IDEAS

    as
    1. José M. Labeaga & Ester Martínez Ros, "undated". "Persistence and ability in the innovation decisions," Working Papers 2005-16, FEDEA.
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    More about this item

    Keywords

    Marketing Strategy; Market; Market Trends;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

    Statistics

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