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A method for analyzing strategic product launch

Author

Listed:
  • XIAO Junji

    (School of Economics, Shanghai University of Finance and Economics, Shanghai 200433, China)

Abstract

This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers' decisions on model launch and withdrawal.

Suggested Citation

  • XIAO Junji, 2007. "A method for analyzing strategic product launch," Frontiers of Economics in China-Selected Publications from Chinese Universities, Higher Education Press, vol. 2(3), pages 458-464, September.
    • Handle: RePEc:fec:journl:v:2:y:2007:i:3:p:458-464
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    File URL: http://journal.hep.com.cn/fec/EN/10.1007/s11459-007-0023-z
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    More about this item

    Keywords

    product launch; dynamic model; heterogeneous products;
    All these keywords.

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment

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