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Lo sviluppo del green marketing nelle imprese alberghiere: i principali risultati di una ricerca esplorativa

Author

Listed:
  • Gian Luca Gregori
  • Valerio Temperini
  • Andrea Perna

Abstract

Le importanti prospettive di crescita dei flussi turistici internazionali pongono la necessit? di prestare maggiore attenzione all?impatto delle attivit? turistiche sull?ambiente, e chiamano le imprese turistiche a svolgere un ruolo attivo e responsabile in questo senso. ? in tale contesto, che risulta interessante analizzare le pro- spettive di sviluppo del green marketing, quale approccio delle imprese al mercato che pu? favorire la diffusione di un?appropriata cultura dell?eco-sostenibilit?. In particolare, vengono esaminati i principali risultati di una ricerca esplorativa condotta presso un insieme di imprese alberghiere della regione Marche, con il fine di evidenziare lo "stato dell?arte", gli obiettivi e le problematiche inerenti la realizzazione di politiche eco-sostenibili.

Suggested Citation

  • Gian Luca Gregori & Valerio Temperini & Andrea Perna, 2012. "Lo sviluppo del green marketing nelle imprese alberghiere: i principali risultati di una ricerca esplorativa," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2012(1), pages 79-96.
    • Handle: RePEc:fan:rissri:v:html10.3280/riss2012-001006
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