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Strumenti di comunicazione digitale e public engagement. Il caso delle universit? europee

Author

Listed:
  • Vittoria Marino
  • Letizia Lo Presti

Abstract

Il ruolo delle Universit? oggi ? sempre pi? spinto verso la condivisione e diffusione del sapere oltre i confini prettamente accademici. L?Universit? diventa cos? un "partner" che collabora alla crescita delle proprie comunit? di riferimento e dialoga con tutti i soggetti che direttamente e indirettamente sono coinvolti a vario titolo nella sua attivit?. Tale processo ha manifestato segnali di forte accelerazione negli ultimi dieci anni grazie al sempre pi? diffuso utilizzo dei social network. Attraverso l?analisi empirica di un campione di Universit? Europee presenti in particolare su Facebook e Twitter, la ricerca si pone l?obiettivo di valutare come l?utilizzo di questi strumenti di comunicazione possano rafforzare le strategie di "public engagement" delle Universit?.

Suggested Citation

  • Vittoria Marino & Letizia Lo Presti, 2015. "Strumenti di comunicazione digitale e public engagement. Il caso delle universit? europee," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2015(1), pages 63-77.
    • Handle: RePEc:fan:eieiei:v:html10.3280/ei2015-001003
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    Cited by:

    1. Elena Gori & Silvia Fissi & Michele Fiuman?, 2018. "Social Network e Stakeholder Engagement, un binomio tutto da sviluppare? Un confronto tra le universit? pubbliche di Italia e Cina," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2018(1), pages 95-116.

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