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Problematiche di gestione ed opportunit? di crescita delle piccole imprese agroalimentari: un?analisi sui viniviticultori minori e le alleanze

Author

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  • Silvio Cardinali

Abstract

Il presente articolo esamina le principali caratteristiche dei piccoli produttori vitivinicoli italiani e le loro politiche di marketing con particolare riferimento alle strategie di aggregazione. L? autore successivamente ad una revisione della letteratura sul tema delle imprese minori del settore vitivinicolo e delle alleanze, presenta i risultati di una ricerca empirica esplorativa condotta presso un campione di piccole imprese di vini di qualit? elevata. Dai risultati del progetto emergono interessanti spunti di riflessione sulle opportunit? di politiche aggregative, ma anche i limiti strategici e cognitivi nella costruzione di un modello di business a rete.

Suggested Citation

  • Silvio Cardinali, 2012. "Problematiche di gestione ed opportunit? di crescita delle piccole imprese agroalimentari: un?analisi sui viniviticultori minori e le alleanze," ARGOMENTI, FrancoAngeli Editore, vol. 2012(34), pages 103-123.
  • Handle: RePEc:fan:argarg:v:html10.3280/arg2012-034005
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    More about this item

    Keywords

    Marketing vitivinicolo; alleanze; aggregazioni; settore vitivinicolo.;
    All these keywords.

    JEL classification:

    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • J61 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - Geographic Labor Mobility; Immigrant Workers
    • R23 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Regional Migration; Regional Labor Markets; Population

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