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Factors of Attracting Customers in Jordanian Consumer Markets: A Case Study of Amman Markets

Author

Listed:
  • Hisham Ali SHATNAWI

    (Ajloun National University, Jordan)

  • Hamdi Jaber AL-BARAKAT

    (Ajloun National University, Jordan)

Abstract

This study aims to identify the influential factors of shopping patterns in commercial markets. The study was carried out on a random sample consisting of 249 consumers in the city of Amman. The study also used a questionnaire as an essential tool to collect data for the study population; also it used scientific research in the field of commercial markets and consumer behaviors in collecting secondary data. After conducting a statistically significant analysis, the study showed the following results: the study sample is affected by the quality of provided services and how much these services exhibit convenience and appropriate use. Also, the promotional policies such as advertising, samples, gifts and withdraw on goods and much more can attract customers towards these markets. Moreover, the study found that psychological factors and consumes’ patterns of purchasing have a direct impact on their choices of commercial markets.

Suggested Citation

  • Hisham Ali SHATNAWI & Hamdi Jaber AL-BARAKAT, 2016. "Factors of Attracting Customers in Jordanian Consumer Markets: A Case Study of Amman Markets," Expert Journal of Business and Management, Sprint Investify, vol. 4(2), pages 94-104.
    • Handle: RePEc:exp:bsness:v:4:y:2016:i:2:p:94-104
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    More about this item

    Keywords

    commercial markets; consumer attitude; shopping patterns; retail; shopping centers;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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