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Market Segmentation in the Decision Making Process in Tourism

Author

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  • Alexandra VINEREAN

    (Lucian Blaga University of Sibiu)

Abstract

In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and selective research, the analysis involved a factor analysis and a cluster analysis.

Suggested Citation

  • Alexandra VINEREAN, 2014. "Market Segmentation in the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, vol. 2(1), pages 14-29.
    • Handle: RePEc:exp:bsness:v:2:y:2014:i:1:p:14-29
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    Citations

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    Cited by:

    1. Simona VINEREAN, 2014. "Editor’s Introduction to Volume 2, Issue 1 of Expert Journal of Business and Management," Expert Journal of Business and Management, Sprint Investify, vol. 2(1), pages 1.
    2. Ivan Marchevski & Krista Neykova, 2023. "The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-22.

    More about this item

    Keywords

    consumer behavior; tourism; market segmentation; tourist dimensions; decision making process;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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