IDEAS home Printed from https://ideas.repec.org/a/eur/ejesjr/299.html
   My bibliography  Save this article

Facebook Commerce (F-Commerce) and French Women: A Gender Perspective

Author

Listed:
  • Maria Mercanti-Guérin

    (Department of digital marketing, Université Paris 1 SorbonneGregor, IAE de Paris, France)

Abstract

The objective of this exploratory research is to investigate a mode of purchasing, social commerce and its main target, e-shoppers. Social commerce can take different forms: F-commerce, grouped purchases or discounts. Nevertheless, the best way to monetize social media remains the possibility to incite Internet users to promote the products or promotions obtained by their friends. Recommendations coming from friends are the main lever to create interactions between consumers, interactions centered on the purchase. However, many questions remain unanswered, especially regarding social acceptance and the real effectiveness of this type of promotion. In one study conducted on the "La Redoute" brand, we examined the extent to which our sample of women is likely to accept social shopping and, in particular, the product or service recommendations of their friends on their wall.

Suggested Citation

  • Maria Mercanti-Guérin, 2021. "Facebook Commerce (F-Commerce) and French Women: A Gender Perspective," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 7, ejes_v7_i.
    • Handle: RePEc:eur:ejesjr:299
    DOI: 10.26417/486tea20u
    as

    Download full text from publisher

    File URL: https://brucol.be/index.php/ejes/article/view/5561
    Download Restriction: no
    File URL: https://brucol.be/files/articles/ejes_v7_i1_21/Guerin.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.26417/486tea20u?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Denis Bizhga, 2020. "The Influence of Folklore on the Cultivated Albanian Music of the XX Century," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 5, ejms_v5_i.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohamed Salem Ahmed Ibrahim Alhosani & Kamarul Bahari Yaakub, 2021. "Investigating the Relationship Between Total Quality Management and Primary School Academic Performance with Innovation as a Mediator Using SEM," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 7, ejes_v7_i.
    2. Eleni Giouli & Pisinas Yorgos & Anna-Maria Kanzola, 2021. "Human Capital and Production Structure: Evidence from Greece," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 7, ejes_v7_i.
    3. Massimo Albanese, 2022. "Mixed Methods in Business, Management and Accounting Research: an Experimental Design in the Entrepreneurship Domain," European Journal of Interdisciplinary Studies Articles, Revistia Research and Publishing, vol. 8, ejis_v8_i.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eur:ejesjr:299. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Revistia Research and Publishing (email available below). General contact details of provider: https://revistia.com/index.php/ejes .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.