IDEAS home Printed from https://ideas.repec.org/a/etr/series/v3y2012i1p010-025.html
   My bibliography  Save this article

The impact of the prevailing organizational culture on the adoption of green marketing in chemical-industry companies in three Arab states in west Asia

Author

Listed:
  • Nahla Al-Rifai

    (Department of Environmental Technology Management, College for Women, Kuwait Universtiy, P.O. Box 5969, Safat 13060, Kuwait)

  • Tareq N. Hashem

    (Marketing Department, Philadelphia University, Amman- Jordan)

Abstract

The objective of this study was to investigate the impact of the prevailing organizational culture on the adoption of green marketing in chemical-industry companies in three countries: Syria, Kuwait and Jordan. The research used a survey methodology. A questionnaire was designed and administered simultaneously in the three countries using three different samples consisting of 220 respondents, 12 respondents, and 132 respondents, respectively. The questionnaires collected from the three samples were coded and analyzed. The study concluded that the organizational culture in the samples from the three countries has positive attitudes towards the adoption of green marketing. The Kuwaiti sample has the highest level of positive attitudes in comparison with the other two samples. The task-oriented culture is the dominant prevailing organizational culture in the chemical-industry companies located in Syria and Jordan, but a fulfillment-oriented culture is the dominant prevailing organizational culture in chemical-industry companies located in Kuwait. Our analysis shows that the impact of the prevailing organizational culture differs in accordance with differences in employee education level, country, and years of experience.

Suggested Citation

  • Nahla Al-Rifai & Tareq N. Hashem, 2012. "The impact of the prevailing organizational culture on the adoption of green marketing in chemical-industry companies in three Arab states in west Asia," E3 Journal of Business Management and Economics., E3 Journals, vol. 3(1), pages 010-025.
    • Handle: RePEc:etr:series:v:3:y:2012:i:1:p:010-025
    as

    Download full text from publisher

    File URL: http://www.e3journals.org/cms/articles/1330781317_Nahla%20and%20Tareq.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:etr:series:v:3:y:2012:i:1:p:010-025. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Andrew Godwin (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.