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Gender effects on customer satisfaction in banking industry a case of commercial banks in Bindura, Zimbabwe

Author

Listed:
  • Musekiwa Albert

    (Bindura University P.M.B 1020 Bindura, Zimbabwe)

  • Kosmas Njanike

    (Bindura University P.M.B 1020 Bindura, Zimbabwe)

  • Paul Mukucha

    (Bindura University P.M.B 1020 Bindura, Zimbabwe)

Abstract

The establishment of excellent customer satisfaction is paramount to the success of any business in today’s global village. This study aimed to establish gender effects on customer service expectations in commercial banks customers in Bindura. A sample size of 200 commercial banks customers was used. Results showed that female customers gave higher rating on staff and organization that was courteous gave personal attention, accurate information, helpful and had clean facilities while male customers gave higher rating on staff and organization that was professional, was respectful, gave realistic information, and had extended working hours and modern technology. The pearson’s chi-square test, however, showed that gender and service expectations were independent. Key words: customer satisfaction, customer expectations and gender

Suggested Citation

  • Musekiwa Albert & Kosmas Njanike & Paul Mukucha, 2011. "Gender effects on customer satisfaction in banking industry a case of commercial banks in Bindura, Zimbabwe," E3 Journal of Business Management and Economics., E3 Journals, vol. 2(1), pages 040-044.
    • Handle: RePEc:etr:series:v:2:y:2011:i:1:p:040-044
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    Cited by:

    1. Binuyo Binuyo & Aregbeshola & Rafiu Adewale, 2015. "Evaluation of Bank Products Appeal across Demographic Consideration: A Comparative Study of Nigeria and South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 7(5), pages 103-116.

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