IDEAS home Printed from https://ideas.repec.org/a/etc/journl/y2019i20p128-141.html
   My bibliography  Save this article

Mercadona - A successful business Case

Author

Listed:
  • Jorge Hernando Cu�ado
  • Jorge Colvin-D�ez
  • Javier Enr�quez Rom�n

Abstract

Mercadona is currently the largest Spanish distribution company, and one of the food companies with the highest turnover in southern Europe, able to grow and adapt to the circumstances of each moment, in what has been considered an unique business model. Juan Roig is its founder and owner, creating an unprecedented business model in Spain, placing the customer at the center of all its activity. It is a family model created in 1975 by Juan Roig�s parents. He took over the responsibility of the company�s management some years later (1981), starting up an expansion strategy that has reached, only in Spain, 1,600 points of sale in 2017. That year, sales reached 21,000 million euros, with 84,000 workers. Juan Roig implemented from its early years a new strategy known as �Total Quality Management�, betting on finding the best products at the lowest prices. These, and other innovative actions in the fields of distribution and marketing, have transformed this Valencian company into one of the great national and international references of distribution.

Suggested Citation

  • Jorge Hernando Cu�ado & Jorge Colvin-D�ez & Javier Enr�quez Rom�n, 2019. "Mercadona - A successful business Case," Academicus International Scientific Journal, Entrepreneurship Training Center Albania, issue 20, pages 128-141, January.
    • Handle: RePEc:etc:journl:y:2019:i:20:p:128-141
    as

    Download full text from publisher

    File URL: https://academicus.edu.al/nr20/Academicus-MMXIX-20-128-141.pdf
    Download Restriction: no
    File URL: https://academicus.edu.al/nr20/Academicus-MMXIX-20-128-141.html
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Miguel Blanco, 2012. "Using Total Quality Management Model to Face the Economic Crisis: The Case of Mercadona," Chapters, in: Kim-Soon Ng (ed.), Quality Management and Practices, IntechOpen.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Boon In Tan & Kee Luen Wong & Chee Keong Choong, 2013. "TQM and Family Owned Business: Performance and Sustainability," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:etc:journl:y:2019:i:20:p:128-141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gabor Vasmatics (email available below). General contact details of provider: https://edirc.repec.org/data/etctial.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.