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O turismo cultural nas mídias digitais

Author

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  • Roseane Barcellos Marques

Abstract

A identidade cultural da Serra Gaúcha brasileira é predominantemente europeia oriundas de imigrações alemã, em Gramado, e italiana em Bento Gonçalves. Este estudo tem por objetivo investigar as características das manifestações culturais alemã e italiana nestas localidades, confrontando os conteúdos das mídias digitais (blogs, sites, Youtube e Tripadvisor) em relação aos informativos e experiências adquiridas nos principais atrativos turísticos divulgados. As mídias digitais apresentam-se como um marketing de destino turístico promovendo e divulgando as características locais e demais partes interessadas. A questão que se coloca é: as características culturais rotuladas pelo marketing são experimentadas pelo visitante? A relação entre patrimônio cultural e turismo tem práticas que oscilam entre competitivas e colaborativas (McKercher & du Cros, 2002) e o desafio do turismo é trabalhar o patrimônio cultural de forma colaborativa (Hausmann &Weuster, 2017). O resultado da pesquisa aponta que os municípios implementaram atividades que propiciam um contato estreito com as culturas alemã e italiana, mas em proporções diferenciadas.

Suggested Citation

  • Roseane Barcellos Marques, 2018. "O turismo cultural nas mídias digitais," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 24, June.
    • Handle: RePEc:erv:turdes:y:2018:i:24:29
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