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La construcción de la identidad de marca en la gastronomía contemporánea y la influencia en la percepción del consumidor

Author

Listed:
  • Martina Mielnikowicz

Abstract

este estudio tiene por objetivo verificar la importancia de los diferentes elementos que construyen una identidad de marca y cómo estos influyen en la percepción del cliente volviéndolos una necesidad indispensable en la toma de decisiones del emprendedor gastronómico. Con el fin de aplicar lo analizado en el desarrollo del escrito, se realizó un estudio de campo en cuatro restaurantes de Argentina que se encuentran ubicados en diferentes zonas de Buenos Aires.

Suggested Citation

  • Martina Mielnikowicz, 2017. "La construcción de la identidad de marca en la gastronomía contemporánea y la influencia en la percepción del consumidor," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 22, June.
    • Handle: RePEc:erv:turdes:y:2017:i:22:26
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