IDEAS home Printed from https://ideas.repec.org/a/erv/turdes/y2010i839.html
   My bibliography  Save this article

Marketing Turístico Y Gestión Del Producto

Author

Listed:
  • José Alberto Martínez González

Abstract

El producto turístico constituye una de las variables de marketing a la que más atención se le ha prestado, tanto en el ámbito académico como en la gestión de las entidades turísticas (Blasco, 2001). El producto constituye una de las variables “imprescindibles” o “irrenunciables” de marketing: todas las empresas realizan su actividad produciendo y/o comercializando productos y servicios. En las empresas turísticas, por tanto, se puede prescindir, en un ejercicio económico determinado, de las variables “patrocinio” o “marketing ferial”, entre otras, pero no de las cuatro grandes: precio, producto, distribución y promoción.

Suggested Citation

  • José Alberto Martínez González, 2010. "Marketing Turístico Y Gestión Del Producto," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 8, September.
    • Handle: RePEc:erv:turdes:y:2010:i:8:39
    as

    Download full text from publisher

    File URL: http://www.eumed.net/rev/turydes/08/jamg3.htm
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:erv:turdes:y:2010:i:8:39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lisette Villamizar (email available below). General contact details of provider: http://www.eumed.net/rev/turydes/index.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.