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Características Que Distinguen A Las Pequeñas Y Medianas Empresas Exitosas En Los Principios Del Siglo Xxi

Author

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  • Bertha Alicia Arce Castro

Abstract

Las condiciones imperantes en las relaciones económicas, comerciales, políticas y tecnológicas que caracterizan a los principios del siglo XXI exigen a las pequeñas y medianas empresas (PYMES) modificar sus estrategias de penetración y permanencia en los mercados actuales, si desean no solo sobrevivir sino convertirse en una fuente importante de empleo y el medio de conservar la identidad, la cultura y los recursos naturales inherentes a su lugar de origen. Las PYMES exitosas de este siglo serán aquellas capaces de interpretar los cambios en el ambiente socioeconómico y aprovechar las oportunidades que la apertura comercial ofrece. La creatividad, innovación y calidad serán las claves que garanticen su éxito empresarial.

Suggested Citation

  • Bertha Alicia Arce Castro, 2009. "Características Que Distinguen A Las Pequeñas Y Medianas Empresas Exitosas En Los Principios Del Siglo Xxi," Tecsistecatl, Servicios Académicos Intercontinentales SL, issue 6, june.
    • Handle: RePEc:erv:tecsis:y:2009:i:6:1
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