La psicologÃa como clave para las decisiones comerciales: Comprendiendo al consumidor y mejorando el marketing
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- Robert J. Shiller, 2015. "Irrational Exuberance," Economics Books, Princeton University Press, edition 3, number 10421.
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Keywords
Decisiones; Psicologia; Estrategia; Marketing; Comportamiento; Finanzas; Conducta.;All these keywords.
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