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Diagnóstico comercial en una empresa del giro alimenticio

Author

Listed:
  • Ana Sofia Castellanos Islas
  • Olivia Jiménez Diez

Abstract

Resulta importante mencionar que el diagnóstico comercial de una empresa según Carballo (2013), busca determinar la posición de la organización en el mercado en que se desenvuelve y su grado de competitividad, su rentabilidad y posibilidades futuras, así como, la calidad de sus productos y servicios. De acuerdo al censo económico del INEGI (2014) 99.9% de empresas en México están catalogadas como empresas Pymes, un gran porcentaje de ellas no usan herramientas de diagnóstico, lo cual se refleja en la alta tasa de mortalidad empresarial en nuestro país, 65% en los primeros cinco años y hasta un 89% a los 25 años (INEGI, 2014). Lo anterior sustenta la importancia de utilizar herramientas de diagnóstico para las diferentes áreas de la empresa, incluida el área comercial.

Suggested Citation

  • Ana Sofia Castellanos Islas & Olivia Jiménez Diez, 2020. "Diagnóstico comercial en una empresa del giro alimenticio," Revista de Desarrollo Sustentable, Negocios, Emprendimiento y Educación RILDODS, Servicios Académicos Intercontinentales SL, issue 07, may.
    • Handle: RePEc:erv:rilcds:y:2020:i:07:02
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