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Imagen percibida por turistas nacionales del destino turístico de la ciudad Oaxaca a través de tres componentes: funcional- psicológico, atributo-holístico y común-único

Author

Listed:
  • Alejandra Guzmán Javier
  • Julio César Torres Valdez

Abstract

La imagen de los destinos es un tema importante en la generación de estrategias de promoción, creadas por los destinos turísticos con el fin de atraer un mayor flujo de turistas y con ello coadyuvar al desarrollo económico de los mismos, por esta razón, la presente investigación surge con la finalidad de conocer cómo perciben los turistas al destino de la Ciudad de Oaxaca en el Interior del país. La investigación se realizó a través de un cuestionario de tres preguntas abiertas realizadas a 150 turistas nacionales que visitaron la ciudad de Oaxaca en los meses de junio y agosto de 2019.

Suggested Citation

  • Alejandra Guzmán Javier & Julio César Torres Valdez, 2020. "Imagen percibida por turistas nacionales del destino turístico de la ciudad Oaxaca a través de tres componentes: funcional- psicológico, atributo-holístico y común-único," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2020-04, apryl.
    • Handle: RePEc:erv:rccsrc:y:2020:i:2020-04:15
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