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Gestão estratégica em pequenas e micro empresas: uma abordagem gerencial

Author

Listed:
  • Juvenil Florencio
  • Vanderlei Sampaio

Abstract

Con este artículo, buscamos analizar la gestión estratégica en pequeñas y micro empresas, a través de un enfoque gerencial. Además, verificamos la definición de micro y pequeñas empresas. El estudio tiene como objetivo demostrar el papel de la gestión estratégica, para una mayor eficiencia en su administración, así como los medios que la contabilidad puede utilizar para guiar a los gerentes, a fin de implementar acciones y hacer que la empresa se desarrolle. Buscamos datos proporcionados por SEBRAE (Servicio Brasileño de Apoyo a las Micro y Pequeñas Empresas, 2016) para verificar la información, a saber: el tiempo necesario para abrir una empresa en Brasil; cuánto tiempo sobreviven; y las posibles razones que conducen a su cierre.

Suggested Citation

  • Juvenil Florencio & Vanderlei Sampaio, 2020. "Gestão estratégica em pequenas e micro empresas: uma abordagem gerencial," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2020-03, march.
    • Handle: RePEc:erv:rccsrc:y:2020:i:2020-03:17
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