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La identidad cultural en la fotografía publicitaria riobambeña (2017-2018)

Author

Listed:
  • AVALOS Patricia
  • POMAQUERO Mayra
  • LÓPEZ María Alexandra

Abstract

La falta de producciones fotográficas inéditas, evidencia un problema en la comunicación visual del entorno, generando adopción de estereotipos ajenos a la cultura riobambeña. Analizando la publicidad de medios de comunicación de la ciudad los aspectos de imagen, identidad, y comunicación publicitaria se identificó rasgos que definen la identidad cultural del riobambeño y características de la fotografía publicitaria, para plantear conceptos que integren estos dos aspectos y obtener fotografías inéditas con función publicitaria y a la vez refuercen la identidad riobambeña.

Suggested Citation

  • AVALOS Patricia & POMAQUERO Mayra & LÓPEZ María Alexandra, 2019. "La identidad cultural en la fotografía publicitaria riobambeña (2017-2018)," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2019-05, May.
    • Handle: RePEc:erv:rccsrc:y:2019:i:2019-05:62
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