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Estrategias de diferenciación aplicando marketing de servicios para incrementar la afluencia de pacientes en el consultorio pediátrico ubicado en el sector sur de la ciudad de Guayaquil

Author

Listed:
  • Luis Antonio Vite Robbys
  • Félix David Freire Sierra

Abstract

El presente proyecto presenta una baja afluencia de pacientes en el consultorio pediátrico, se propone realizar estrategias de diferenciación aplicando marketing estratégico para aumentar los pacientes. Luego de haber realizado la investigación de campo, se descubrió que las personas al momento de adquirir una consulta médica buscan obtener un excelente servicio al cliente con un precio cómodo, siendo este el principal motivo por el cual los pacientes no acuden por una cita médica, por lo que se propone crear estrategias del marketing de servicios con la ayuda de las 8ps del marketing mix.

Suggested Citation

  • Luis Antonio Vite Robbys & Félix David Freire Sierra, 2019. "Estrategias de diferenciación aplicando marketing de servicios para incrementar la afluencia de pacientes en el consultorio pediátrico ubicado en el sector sur de la ciudad de Guayaquil," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2019-04, April.
    • Handle: RePEc:erv:rccsrc:y:2019:i:2019-04:27
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