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Ensayo del libro “No Logo"

Author

Listed:
  • Edgar Salas L.

Abstract

El libro NO LOGO, es un referente para comprender el poder de las marcas y como éstas han podido posicionarse en la mente del consumidor. Poco a poco la forma conductual ha cambiado y cada vez los clientes se hacen más cuestionadores y menos leales a las marcas. Dentro de la investigación se abordará la importancia del logo y su influencia en la transformación de los productos o servicios y su poder en la transmisión de valores estratégicos de las empresas.

Suggested Citation

  • Edgar Salas L., 2018. "Ensayo del libro “No Logo"," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2018-10, Octubre.
    • Handle: RePEc:erv:rccsrc:y:2018:i:2018-10:51
    as

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    File URL: https://www.eumed.net/rev/caribe/2018/10/ensayo-libro-nologo.html
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