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O comportamento do consumidor: uma proposta de revisão bibliométrica sobre hedonismo e utilitarismo

Author

Listed:
  • Patrícia Leite da S. Scatulino
  • Pedro Henrique Linhares dos Santos
  • Carlos Gonçalves

Abstract

O presente trabalho propõe apresentar um estudo bibliométrico, sobre hedonismo e utilitarismo no comportamento do consumidor. Cabe ressaltar, que este artigo tem por interesse estudar como os conceitos são conjuntamente estudados, o que fez os pesquisadores utilizarem a base de dados da ISI Web of Knowledge (Web of Science). O artigo tem embasamento teórico calcado nos conceitos de comportamento do consumidor, hedonismo e utilitarismo. O trabalho se valeu da metodologia descritiva exploratória e da pesquisa bibliográfica utilizando o software VOSviewer para análise dos dados. Observou-se ao longo de 32 anos, em 783 artigos, que o assunto hedonismo e utilitarismo vem progredindo, mas ainda possui campo profícuo de pesquisa para expandir.

Suggested Citation

  • Patrícia Leite da S. Scatulino & Pedro Henrique Linhares dos Santos & Carlos Gonçalves, 2018. "O comportamento do consumidor: uma proposta de revisão bibliométrica sobre hedonismo e utilitarismo," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2018-07, July.
    • Handle: RePEc:erv:rccsrc:y:2018:i:2018-07:04
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