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Análisis de los distintos tipos de campañas publicitarias y sus diferentes aplicaciones para lograr el Top of Mind de las marcas

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  • Irene Ancin A.

Abstract

Dentro de la producción publicitaria, existen distintos tipos de campañas que permiten abordar de diversas formas a su público objetivo. Existen distintos tipos de campañas como lo son las de lanzamiento, mantenimiento, sociales, de bien público, políticas o tipo "teasser" que proporcionan de una u otra forma diferentes beneficios a la marca, que se analizarán en el presente estudio. Se considerará clave casos de éxito y fracaso de distintas marcas como referencias de aplicación.

Suggested Citation

  • Irene Ancin A., 2018. "Análisis de los distintos tipos de campañas publicitarias y sus diferentes aplicaciones para lograr el Top of Mind de las marcas," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2018-05, May.
    • Handle: RePEc:erv:rccsrc:y:2018:i:2018-05:51
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