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Marcas sectoriales

Author

Listed:
  • Irene Ancin A.

Abstract

Las marcas sectoriales son aquellas que se crean en base a ciertas características de un sector productivo específico del mercado, incluye aspectos en diferenciación a nacional e internacional. Es una herramienta de posicionamiento que permite la creación y gestión de marcas que pasan por procesos rigurosos que intentan comunicar los distintos elementos representativos de eje funcional de la economía.

Suggested Citation

  • Irene Ancin A., 2018. "Marcas sectoriales," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2018-04, April.
    • Handle: RePEc:erv:rccsrc:y:2018:i:2018-04:69
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