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Estrategias que utilizan las empresas privadas para vender sus productos

Author

Listed:
  • Nancy Maribel Nuñez Arias
  • Nancy Elizabeth Uhsca Cuzco

Abstract

Las estrategias de ventas que utilizan las empresas del sector privado son fundamental para conseguir buenos resultados economicos, y para esto se considera la razón de ser de la empresa, y los objetivos a lograr son acciones que contribuirán a su crecimiento, se pueden implementar las estrategias diferenciada e indeferenciada y concentrada las cuales van alineadas con las estrategias de producto, precio, distribucion y comunicación. Se debe organizar el departamento de ventas, para cumplir los objetivos con la productividad deseada para esto se debe considerar las estrategias de promoción y comercialización, y otra estrategia es entender y conectar con los clientes, para ello se debe tener una planificación estratégica para transmitir el mensaje de la empresa posicionarse en la mente del consumidor y de esta manera las ventas crezcan considerablemente.

Suggested Citation

  • Nancy Maribel Nuñez Arias & Nancy Elizabeth Uhsca Cuzco, 2018. "Estrategias que utilizan las empresas privadas para vender sus productos," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2018-04, April.
    • Handle: RePEc:erv:rccsrc:y:2018:i:2018-04:57
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