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Marca País – El Salvador

Author

Listed:
  • Irene Ancin A.

Abstract

El presente estudio tiene la finalidad de revisar la creación de la marca país El Salvador la que no tiene mucho tiempo en el mercado, a través de herramientas que permitan mostrar sus aspectos importantes como los son sus lugares turísticos, infraestructura, cultura y precios competitivos para el desarrollo de negocios entre otros. Podremos ver sus diferentes ejes, lo que consideraron importante para el desarrollo de la marca, el concepto, su logotipo, los colores, su lema, en fin el estudio que se realizó para la creación de la misma.

Suggested Citation

  • Irene Ancin A., 2018. "Marca País – El Salvador," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2018-04, April.
    • Handle: RePEc:erv:rccsrc:y:2018:i:2018-04:06
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