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La fotografía como punto de contacto de la estrategia de comunicación

Author

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  • Edgar Salas L.

Abstract

La utilización de la fotografía se ha vuelto una de las mejores herramientas para poder llegar con el mensaje, de una forma clara y concreta, ya que muchas veces el mensaje que se quiere transmitir de la marca es muy complejo y se lo debe reforzar mediante este método, el presente documento determina la importancia y el valor que han adquirido las fotografías como medio transmisor de información. El presente trabajo busca relacionar los distintos tipos de enfoques con las aplicaciones en distintas plataformas.

Suggested Citation

  • Edgar Salas L., 2017. "La fotografía como punto de contacto de la estrategia de comunicación," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2017-12, December.
    • Handle: RePEc:erv:rccsrc:y:2017:i:2017-12:06
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