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El Cross Channel Marketing y su influencia en la captación de clientes en las empresas de Manabi

Author

Listed:
  • Dayni Palacios Molina
  • Víctor Solis Cedeño
  • Wagner Villafuerte Muñoz
  • Rafer Henry Cruz Mera

Abstract

La investigación parte luego de haberse determinado los problemas existentes en torno a la aplicación del Cross Channel Marketing en empresas Manabitas, y como esta herramienta contribuye a la captación de clientes, permitiendo el crecimiento de su cartera de consumidores y un mejor desempeño comercial. Los principales problemas encontrados son: uno la inexistencia de un departamento de Marketing, dos la carencia de profesionales en la temática de estudio, y tres la poca inversión en infraestructura tecnológica. Este trabajo aplica el método inductivo completo, apoyado en tipologías investigativas como la exploratoria, descriptiva, correlacional, explicativa, de campo, bibliográfica y documental.

Suggested Citation

  • Dayni Palacios Molina & Víctor Solis Cedeño & Wagner Villafuerte Muñoz & Rafer Henry Cruz Mera, 2020. "El Cross Channel Marketing y su influencia en la captación de clientes en las empresas de Manabi," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 266, apryl.
    • Handle: RePEc:erv:observ:y:2020:i:266:03
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