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La técnica de la sublimación en el mercado de Guayaquil

Author

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  • Leyton Jamil Loor Cadena
  • Carlos Luis Espinoza Cevallos

Abstract

Las estrategias de marketing no tradicionales se basan en métodos de marketing nuevos y poco ortodoxos. Cualquier cosa que caiga fuera de las categorías de marketing tradicional puede considerarse no tradicional, pero el término generalmente se refiere a un rango más específico de tácticas de marketing. l marketing no tradicional puede parecer que se trata de creatividad y audacia, pero se basa en una base de marketing tradicional y se basa en muchas de las teorías y estrategias que han guiado a los vendedores a lo largo de los siglos. La mejor manera de obtener las habilidades necesarias para llevar a cabo campañas creativas y vanguardistas es con una sólida formación en marketing.

Suggested Citation

  • Leyton Jamil Loor Cadena & Carlos Luis Espinoza Cevallos, 2019. "La técnica de la sublimación en el mercado de Guayaquil," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 257, july.
    • Handle: RePEc:erv:observ:y:2019:i:257:23
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    el mercado de Guayaquil.;

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