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Plan de marketing para incrementar el volumen de ventas en la empresa DUESPI S.A

Author

Listed:
  • Espinoza Prieto Yuli Marlene
  • Saltos Palma Lady Italia
  • Beatriz Garcés Alava

Abstract

Este proyecto se enfoca en el diseño de un plan de marketing encaminado al incremento del volumen de ventas en la empresa DUESPI S.A, misma que se dedica a la venta de vestuario para mujer en la ciudad de Guayaquil iniciando sus operaciones en julio del año 2017. Debe mencionarse que el volumen de ventas alcanzado luego de un año de operaciones no ha sido el esperado, lo cual se debe a las escasas acciones para atraer público meta y a la alta competencia en el área donde se ubica el establecimiento, operando con el nombre comercial "Santo" dentro del Centro Comercial Rio Centro Los Ceibos.

Suggested Citation

  • Espinoza Prieto Yuli Marlene & Saltos Palma Lady Italia & Beatriz Garcés Alava, 2019. "Plan de marketing para incrementar el volumen de ventas en la empresa DUESPI S.A," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 256, june.
    • Handle: RePEc:erv:observ:y:2019:i:256:27
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