IDEAS home Printed from https://ideas.repec.org/a/erv/observ/y2019i25452.html
   My bibliography  Save this article

Plan de marketing estratégico para incrementar las ventas de la Estación de Servicios Dominicana, 2017

Author

Listed:
  • Omar Martínez Jiménez
  • Marlon Darwin Game Calberto
  • Roberto Carlos Yepez Lizano

Abstract

La Estación de Servicios Dominicana es una empresa privada que inició sus operaciones en marzo del año 1998 como un negocio familiar en el cantón Eloy Alfaro sabiéndose mantener en el mercado por ya casi 20 años, desde los inicios de sus actividades ha sido gestionada mediante una administración tradicional, no obstante, el crecimiento de la población y el desarrollo urbano ha dado lugar a tener competidores lo cual han hecho disminuir las ventas.

Suggested Citation

  • Omar Martínez Jiménez & Marlon Darwin Game Calberto & Roberto Carlos Yepez Lizano, 2019. "Plan de marketing estratégico para incrementar las ventas de la Estación de Servicios Dominicana, 2017," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 254, april.
    • Handle: RePEc:erv:observ:y:2019:i:254:52
    as

    Download full text from publisher

    File URL: https://www.eumed.net/rev/oel/2019/04/marketing-incrementar-ventas.html
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:erv:observ:y:2019:i:254:52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lisette Villamizar (email available below). General contact details of provider: http://www.eumed.net/cursecon/ecolat/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.