IDEAS home Printed from https://ideas.repec.org/a/erv/observ/y2019i25411.html
   My bibliography  Save this article

Plan de negocio electrónico para la comercialización de productos y servicios en la ciudad de Machala

Author

Listed:
  • Wilmer Sánchez-González
  • Harry Alexander Vite-Cevallos
  • Héctor Ramiro Carvajal-Romero

Abstract

El comercio electrónico en el Ecuador ha generado cambios importantes en la forma de realizar las transacciones entre usuarios y las empresas, logrando dinamizar el mercado virtual existente, para lo cual la implementación de tiendas virtuales ha despertado el interés de pequeñas, medianas y grandes empresas que buscan llegar a nuevos segmentos de consumo, en tal escenario se plantea elaborar un plan de negocio electrónico que permita el desarrollo de actividades virtuales con la finalidad de captar clientes y comercializar productos, considerando a través del análisis FODA los agentes internos y externos que deben identificarse para cumplir con las estrategias a desarrollarse en el plan.

Suggested Citation

  • Wilmer Sánchez-González & Harry Alexander Vite-Cevallos & Héctor Ramiro Carvajal-Romero, 2019. "Plan de negocio electrónico para la comercialización de productos y servicios en la ciudad de Machala," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 254, april.
    • Handle: RePEc:erv:observ:y:2019:i:254:11
    as

    Download full text from publisher

    File URL: https://www.eumed.net/rev/oel/2019/04/negocio-electronico-productos.html
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:erv:observ:y:2019:i:254:11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lisette Villamizar (email available below). General contact details of provider: http://www.eumed.net/cursecon/ecolat/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.