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Análisis comparativo de los canales de comunicación de marcas deportivas

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  • Janeth Campoverde

Abstract

Los canales de comunicación tanto convencionales como los principales medios televisivos, radio o prensa escrita, así como también los medios electrónicos; son herramientas para las diferentes estrategias de marketing que ofrece cada medio. Las cuales ofrecen la posibilidad de una captación de mercado de manera rápida, eficaz y en cierto modo, económica ya que su impacto económico en ha logrado determinar su posicionamiento en el mercado. Sin embargo, la presente investigación se propone analizar los distintos medios de comunicación de las principales marcas deportivas a nivel mundial y su influencia en las marcas deportivas a nivel nacional.

Suggested Citation

  • Janeth Campoverde, 2018. "Análisis comparativo de los canales de comunicación de marcas deportivas," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 248, october.
    • Handle: RePEc:erv:observ:y:2018:i:248:52
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