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El marketing interno como parte del ejecutivo público. Caso práctico: universidades del Ecuador

Author

Listed:
  • Edwin Pombosa Junez
  • Diana Fernanda Miranda Borja
  • Byron Napoleón Cadena Oleas
  • Juan Arnulfo Carrasco Pérez
  • Diego Aníbal Arias Cazco

Abstract

En el Ecuador existen pocas empresas y muchas más instituciones públicas que han emprendido estudios de marketing interno por diferentes razones, entre las que se destaca fundamentalmente la falta de visión de sus directores, gerentes y administradores al considerarlo aun como una gasto sin resultados. Varios casos entre los que se destaca la Pontificia Universidad Católica del Ecuador Sede Ibarra como pionera en esta aplicación que no solo es novísima en nuestro país sino también en Latinoamérica.

Suggested Citation

  • Edwin Pombosa Junez & Diana Fernanda Miranda Borja & Byron Napoleón Cadena Oleas & Juan Arnulfo Carrasco Pérez & Diego Aníbal Arias Cazco, 2018. "El marketing interno como parte del ejecutivo público. Caso práctico: universidades del Ecuador," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 244, june.
    • Handle: RePEc:erv:observ:y:2018:i:244:32
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    Keywords

    marketing interno.;

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