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Los medios BTL como estrategia para posicionar la marca Pacari en la ciudad de Guayaquil

Author

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  • Genesis Madeleine Pincay Almeida
  • Roberto Medina Acuña

Abstract

El manejo de las estrategias publicitarias mediante los medios BTL permitió proponer una estrategia para el posicionamiento de la marca Pacari en la ciudad de Guayquil. Esta investigación se desarrolló partiendo de un problema en el cual se formuló una pregunta importante que ayudo a determinar de que manera ayudaria una estrategia para lograr la fidelización de una marca mediante los medios BTL, ya que hoy en dia son los canles y herramientas mas utilizados para dar a conocer los productos de una manera original y creativa interactuando con el target de tal maner que se puede lograr fidelizar una marca por interes.

Suggested Citation

  • Genesis Madeleine Pincay Almeida & Roberto Medina Acuña, 2018. "Los medios BTL como estrategia para posicionar la marca Pacari en la ciudad de Guayaquil," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 243, may.
    • Handle: RePEc:erv:observ:y:2018:i:243:67
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    Keywords

    la marca Pacari en Guayaquil.;

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