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Social Media Marketing en la promoción de las cuentas de redes sociales de la imprenta digital Docucolor en el sector centro de Guayaquil

Author

Listed:
  • Jorge Annuar Duman Valencia
  • Francisco Valle Sánchez

Abstract

Esta propuesta de investigación proyecta el desarrollo de un Plan de Social Media Marketing ante la necesidad de promocionar el servicio que brinda la empresa DocuColor, con la finalidad de atraer más seguidores para sus cuentas en redes sociales, posicionar al negocio dentro de los medios digitales y por medio, concretar la llegada de nuevos clientes al local.

Suggested Citation

  • Jorge Annuar Duman Valencia & Francisco Valle Sánchez, 2018. "Social Media Marketing en la promoción de las cuentas de redes sociales de la imprenta digital Docucolor en el sector centro de Guayaquil," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 243, may.
    • Handle: RePEc:erv:observ:y:2018:i:243:15
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